Tuesday, 31 May 2011

Eco Chic: The Fashion Paradox

First of all I'd like to thank the publishers Black Dog who were kind enough to send me a copy of this book for review and apologies that it has taken me so long to get around to doing so.

Eco Chic: The Fashion Paradox, is an excellent read for anyone looking to adopt a environmental fashion style. Written by Sandy Black, author of Knitwear in Fashion, it is a comprehensive and detailed look at the fashion industry's green credentials, from equating the very durable nature of high fashion with the ideals of green living, to the progress being made in design and on the high street to change production and purchasing habits.  

More of a text book than a coffee table light read, the four chapters 'The Greening of the Fashion Industry', 'Redesigning Fashion', 'Fibre to Fabric' and 'Fabric to Fashion' give a stimulating insight in to the practices of garment production world wide, all illustrated by beautiful fashion photography. A number of well known brands are profiled throughout, as are innovative ideas from lesser known artists. There is also some industry insider information, so if you've ever wondered about how cotton makes it from the field to the shop, or the waste products of various dyes, then you'll get an insight here.

Well written, with a good balance of fashionista and activist elements (discussing Fair Trade and ethical shopping) Eco-Chic  makes a great resource, but also a great read for those who want an good introduction to the subject matter. I'd also recommend this for anyone studying textiles or fashion design, regardless of their eco outlook.

You can buy online by clicking on the following link, and do take a moment to check out the other environmental and green living titles available through Black Dog, as they do have quite a good collection in these areas.

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